Synthesia

What it is

Synthesia is an AI video platform focused on enterprise use cases: training videos, internal comms, and corporate content generated from text using professional avatars. It emphasizes governance, brand consistency, and localization at scale, making it the default for L&D and corporate comms teams.

Best for

• Generate training and onboarding videos
• Localized corporate comms at scale
• Consistent avatar-led brand content

Quick start

1. No free tier. Sign up at synthesia.io → book a sales call for Enterprise; self-serve pricing starts at $29/mo Starter.
2. Starter $29/mo: 1 editor seat, 10 minutes of video/month, 60+ stock avatars.
3. Creator $89/mo: more minutes, custom avatar upload + brand kit.
4. Enterprise: SSO, custom AI avatars with face/voice cloning (consent captured by Synthesia), API, bulk script upload, dedicated CSM.
5. In the Studio: pick a template, type a script in 140+ languages, drag avatars onto scenes.
6. Render up to 4K; download MP4 or push to LMS via SCORM export.

Sample input / output

Studio config (Enterprise):

Use case: "Quarterly All-Hands Update" — 8-minute video for 18k employees globally.

Avatars:
  - "Marcus-Polite" (CFO) — opens with Q1 numbers
  - "Aisha-Warm" (COO) — covers operations
  - "Sven-Casual" (CEO) — closing remarks

Branding:
  - Background: corporate template (deep blue, gold accent)
  - Logo top-right
  - Captions auto-burned in EN; DE/FR/JA subtitles as separate files

Script:
  /studio/all-hands-q1.md (Markdown) → Synthesia parses into 24 scenes

Export:
  - MP4 1920x1080, 8m12s, H.264
  - Subtitles: .vtt (EN, DE, FR, JA)
  - SCORM 2004 zip for LMS upload

Generated 8m12s all-hands in ~14 minutes.
  Total renders: 3 (first pass + 2 minor corrections to CFO segment).
  Compliance: enterprise SSO + audit log captured all edits.
  Distribution: LMS push + email + screen capture for 18k employees (one link, auto-play in 4 languages).
Engagement (post-deploy):
  - Watch-through rate: 78% (vs 41% for last quarter's slide deck)
  - Subtitle usage: 38% opted DE/FR/JA over EN
  - Cost vs producing in-studio: ~$240 (Synthesia Enterprise overage + internal time) vs $14k vendor quote

Benchmarks

Pricing

From $29/mo

Underlying models