What it is

Make (formerly Integromat) is a visual automation platform. You build "scenarios" by dragging and dropping modules on a canvas, with branching, looping, and error-handling built in. Particularly good for complex multi-step workflows that would be hard to express in linear Zaps.

Best for

Sync data between SaaS tools with custom logic
Build complex approval or routing workflows
Automate e-commerce, marketing, or ops tasks

Pros

Visual scenario editor is more powerful than linear Zap steps
Cheaper than Zapier for high-volume workflows
Strong API support — can connect to anything with HTTP

Cons

No self-host — pure cloud
UI can feel complex to first-time users

Quick start

Sign up at make.com — Free tier gives 1,000 ops/month (~10 simple scenarios).
Click "Create a new scenario" → drag the first app's module onto the canvas → connect apps with bubbles + lines (visual flow).
Choose scenario type: Scheduled, Instant (webhook), or App-event triggered.
Add modules: data transforms (filter, router, iterator), AI via the "OpenAI" module or HTTP-callable text generation.
Test step-by-step ("Run Once") → schedule → enable.
Pricing: Core $9/mo (10k ops); Pro $16/mo (10k+); Teams $29/mo; Enterprise custom. Operations = actions, not runs.

Sample input / output

Input

Scenario: "Stripe → NetSuite Monthly Close Sync"
Trigger: Schedule, 1st of the month at 02:00 UTC

Modules (12 total):
  1. Stripe: list_charges(date_window)
  2. Filter (amount > 0; status = "succeeded")
  3. Iterator (process each charge)
  4. HTTP: Get customer info from Salesforce by Stripe customer ID
  5. NetSuite: search_transactions_external_id
  6. Router:
     - Branch A: no match → NetSuite create_invoice
     - Branch B: match → NetSuite update_invoice
  7. Aggregator (group by customer)
  8. Error handler module: Slack #finance-ops alert on failures
  9. Set variable (count of sync successes / failures)
  10. Gmail: email [email protected] with monthly summary

Error tolerance: max retries = 3, pause on error.

Output

Run on 2026-07-01 02:00 UTC:
  - Stripe charges processed: 4,820
  - Filtered to succeeded: 4,801
  - Created invoices in NetSuite: 142
  - Updated existing invoices: 4,659
  - Failed: 19 (all sandboxed in error handler; Slack alert dispatched, finance team triaged manually)
  - Total ops used: ~14,460 (would have exceeded 10k Core cap; needs Pro or Teams at this volume)

Compared with manual monthly close: 4 days → 30 minutes + 1 hour of failure triage.

Benchmarks

Plans Free; Core $9/mo; Pro $16/mo; Teams $29/mo; Enterprise custom — Make pricing 2026

Integrations 1,500+ apps + HTTP / Webhook / SMTP for anything else — Make integration directory

Visual canvas Drag-drop modules with full branching / loops / error handling — Make product

Free ops tier 1,000 ops / month — Make pricing 2026

API Public REST API + scenario webhooks for custom integration — Make docs

Pricing

Free tier; Core $9/mo

Underlying models

HTTP module can call any LLM API; no first-class AI nodes yet

Should you pick this?

Pick it if You build complex multi-step automations with branching / loops / error handling and prefer a visual canvas over Zapier's linear step list. Cheaper than Zapier at high volumes.

Skip it if Your automations are simple one-shots (Zapier wins for non-technical setup + simple flows), or you need self-hosting (n8n is the default). For pure AI agents without visual flow, try Lindy or Zapier Agents.

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